For instance, Smiths Chess set an e-business involved in selling customized hand carved chess sets, may include an appealing user design, this enables the website to stand a chance with first time buyers (Xpty, 2005). The contents should be meaningful and non-plagiarized in order for the e-business to sustain its credibility (Adarsh T, 2010). The website should also have the ability to accept online payments via creditdebit cards.
Some of the unimportant elements may include repeat navigation in the footer, site map and a signupsubscribe features.
The single feature that adds value to business partners, customers or employees of Smith Chess is the ability to accept electronic payments from anywhere anytime which saves on upfront costs on the organization staff costs and other investments, such as a large store in order to accommodate more customers and point of sale terminals which are costly to implement.
There is also Archibalds Downline e-business that specializes in cosmetics while at the same time recruiting commissions online. Some of its important functional elements include an appealing visual design to attract clients, the content should also be meaningful and there should also be some contact information with a feedback form in order to enhance an expedient response from the visitors in case of a business enquiry(Preetam Kaushik, 2009).
It should also come up with a sign up link to recruit commissioners.
Some less important elements include flash animation, sitemaps and repeat navigation.
Some of the key features for the site are affiliateship portal whereby referrals can be easily made from other websites, blogs or e-mail links this ensures that there is more business being developed for Archibald by other similar e-business ventures at no extra cost. This particular concept also reduces the overall marketing budget, it pays per performance, it improves on search engine ranking and it is also easy to track and analyze via software (Design Logic).
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