E-commerce

The computer hardware and software industry has been taken into account. The three sites of various companies are as follows

The selected web sites depict the computer (both PC and laptop) hardware. The companies are similar in respect of the product. The product taken into account here is laptop. They all sell online and operate in B2C model for doing business.3. How are the selected Web sites and companies different

The selected companies are different in the following way
Primarily they are into business to customer (B2C) model for doing business.
They all propagate different brands and market their products in various ways. The strategy towards their marketing over the internet is quite different. All of them depict a sense of style and pattern in their products.
Their catering and spread to various geographies acknowledge their web marketing strategies and also largely distinguish their product sale and business growth.

Their web sites are highly usable and also provide a large scale navigation and personalization options for
enabling users to make their own product assembly and thus cater to various types of customer needs (Amoako, 2005, pp 805).

Which approach do you find most effective Explain.
The B2C is the best approach followed for all the business (Symons, 2006). They cater largely to demographics throughout the world to spread their brand name and value. The usability of the website is the prime objective whereas large scale web marketing also takes into account the success of the business (Qiang, 2010). It is utmost responsible for wide spread of the products to large scale geographies. At the same time, website usability is also important to bring repeat business for an online company Chaffey (2009).

Which approach do you believe would be ideal for use by Grandmas Treats
B2C is the most suitable for Grandmas Treats. B2C would ensure better catering to a large group of customers and the model is highly suitable for catering to global customers (McNurlin, 2009).