E-commerce

Amazon.com is one of the pioneers in the field of global e-commerce. Its success story can be found in many web marketing and e-commerce literature as one good example of what modern marketing is all about.

Amazon.com can be considered a one-stop online shop as it makes available the purchase of a wide range of products including books, mobile phones, electronics, jewelries and sometimes even hard-to-find items and merchandise. It is particularly useful for busy people who dont have the time to go out to the malls and look for the products and  or service they need. Amazon.com allows shoppers to conveniently purchase whatever they want to buy without having to line up and put out some cash as payment for the product.

Probably one of the key success factors of Amazon.com is its design and layout which draws a lot of potential customers to buying products online. With one look at the website, you will be able to understand what it is selling and what products and services it is offering. The big pictures of new and upcoming products, in particular, incite the interest of shoppers to find out more about them and end up buying these products. Though the website contains a lot of information, it has a rather straightforward layout that makes it easy for shoppers to browse through the products. The colors and fonts used by Amazon.com are also easy on the eyes, thus adding to the customer-friendliness and attractiveness of the website.

In addition, the graphical elements used support the website not just by enhancing it aesthetically, but more importantly, in providing more relevant information to customers. For instance, the logos shown in the website adds to the credibility of Amazon.com as a carrier of leading brands, and give customers an idea of what is in store for them in a particular category. Cover pictures of DVDs and CDs likewise help customers make informed decisions on the type of movie or music that is most suited to their taste.  Its clear markers help shoppers navigate through the website and easily find the product category or function that they need.

Moreover, Amazon.com injects some features such as the search tool and search feedback, help topics, and product tips to ensure that it addresses all its customers concerns. The website also encourages interaction and feedback from its customers through customer product reviews and discussion forums. Personalized shopping is made possible by signing up as a customer to have your own account. Here, you may be able to customize your search preferences, payment and delivery options, manage and track your orders, and perform other pertinent tasks to make your shopping experience hassle-free.

This is in complete agreement to how Reynolds aptly puts it, Every e-commerce operator should assume that his or her customers are sophisticated shoppers who demand prompt delivery of a product that is exactly as portrayed on their websiteTo help in the follow through, you and your customers must be able to track the status of each purchase (2004, 8- 9).

Overall, we can say that Amazon.com is successful in blending all the elements to achieve its double-pronged objectives of selling products to more people while addressing important customer issues such as usability, provision for feedback, and a positive online shopping experience.