Electronic commerce

Electronic business strategies may be defined as the strategies that govern businesses via information system technology through calculated information dissemination techniques. This concept entails B2B which is basically businesses buying from and selling to each other on the internet (Stephen, Paige, Amy, 2005, p.319) and B2C which is basically a business selling to the consumer directly (Ray Wright, 2006, p.29)
According to IBM (2010) some of the available B2B applications available include
Buy side applications This is also known as the e-procurement application which may be used by a business establishment to purchase supplies, parts and materials from another Business (Trade partner). These applications provide pre-negotiated prices, connections to approved catalogs and they prevent maverick buying.

Sell side application These applications enable business customers and distributors to purchase goods and services via digital technology e.g. catalog  order entry systems.

Trading partner agreements This is an application that enables organizations to integrate their late order entry system and the legacy order system which makes it easier to synchronize the ordering of products-shipping-logistics.

E-Market places This is a B2B application that supports buyers and suppliers at the same place simultaneously and they are accessible via web browsers. E-market place work by routing product inquiries and purchase requests to the pre-approved sell side applications. Some of its functions may include auctions and exchanges.

Grandmas treats may proceed on a develop web based store that sells it products online and the store should integrate modern features such as shopping carts, online payment system to receive the funds from customers. The site should also be properly marketed via various online marketing channels such as pay per click, pay per play, banners, referrals and affiliates.

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