E-commerce

The importance of having effectively designed e-marketing strategy is to help achieve competitive advantage in e-commerce services. These strategies help the organizations to work towards achieving consistent trend of e-commerce transactions that support the entire business objectives and incorporate with marketing activities of other organizations.

Online retailers need to have a separate e-business and strategic models that are able to meet the following business requirements
Analyze the organizations strengths and weaknesses in relation to the opportunities and threats
Divided strategic development for formulation and assortment
Clearly stated visions and goals
The macro-environment of the internet

Demand analysis the actions of online customers such as preferences and taste changes, are the basic factors facilitating strategic objectives of e-marketing. This helps e-business organizations to evaluate the current rank and future projections of clients demand in order for them to create separate market segments as per the customer needs.

Competitor analysis E-business organizations normally compare the actions of any organization and those of its competitors in relation to different channels to achieve the following objectives the contribution of the business, the level of customer satisfaction, outcomes from the marketing activities, the behaviors of customers and promoting the site, therefore, for the organization to stay informed of the e-market situations, it should have distinctive strategies that can enable it to effective outcompete other organization.

The micro-environment of the internet
The demands of technology and legal constraints of the internet such as taxation and data privacy and online promotion, forces the need for e-commerce retailers to distinctively provide their services, with the attention of the future variations within the e-marketplaces.

Conclusion
E-business and strategic models need to be effective and constantly match the strengths and weaknesses of the organization as well as its opportunities and threats in the external environment.