E-commerce

More and more consumers are using E-commerce in every imaginable way because of its flexibility and interactive nature. From booking flights to shopping for items and gathering information on insurance, the internet is being harnessed in every way possible. However all the information available may not be incredible and how far it is endangering the customers and how much they trust this information and advice is questionable.

A consumer international, a research based company has developed a project that spans 13 countries and 460 websites. They have suggested a definition for credibility for online information based on the findings of the research.

The study reveals the following information.

When it comes to the internet consumers need to be cautious while making use of the available information. In order to make judgment on the value of the information the consumers need to know

The background of the website, ownership details, the partners if any and also sponsors information.

They have to investigate the quality of the information provided like whether it is authentic and comprehensive, and also the authority of people providing such advice.

If they are seeking information then they have to make sure if the site is devoid of any commercial interests and if they display links what is the coexisting relationship.

Are they required to furnish personal details, what is the site going to do with it and whether the information being provided is safe

Several sites on the internet today are not well equipped to provide credibility in these areas and in the end they leave consumers misguided and put them at potential risks. Also the consequential results of following misleading and exaggerated advice could waste time and money and prove to be detrimental. The study on consumer protection calls for action on the businesses part to provide information that is transparent and reliable to win the consumers trust. The government should also participate in confidence building of the consumer by exercising more stringent laws on cyber safety. Consumers as of now can take full advantage of the internet tools like compare prices while shopping, get great deals and benefit from the offers. Consumers at the same time should also be able to find reliable source of information and find reliable retailers who will honor their commitment.